In Champagne, few names command the reverence of Louis Roederer. A house where tradition meets innovation, where each bottle carries nearly 250 years of family dedication and a deep respect for the land.
When two worlds, equally committed to excellence, craftsmanship, and experience, align, the result is something truly exceptional. It is in this spirit that True Entertainment is delighted to announce an exclusive collaboration with Louis Roederer, one of Champagne’s most storied and respected maisons. This partnership brings together the artistry of world-class hospitality with the unrivalled heritage and finesse of a Champagne house renowned for its quiet mastery.
Founded in 1776, Louis Roederer remains one of the last great family-owned Champagne houses. For nearly 250 years, the Roederer family has guided the maison with a steady hand, cultivating a philosophy rooted in precision, patience, and authenticity. Unlike many grandes marques, who source grapes from countless growers, Roederer owns an expansive 250 hectares of vineyards across the most prestigious terroirs of Champagne. This near-total self-sufficiency ensures that every step, from soil to cellar, remains under their meticulous control, resulting in wines of exceptional quality and character.
At the heart of Roederer’s approach is a profound respect for both tradition and innovation, led by some of the most accomplished figures in the industry. Jean-Baptiste Lécaillon, the house’s celebrated cellar master, has been instrumental in shaping Roederer’s signature style. With a deep understanding of the terroir and an unwavering dedication to excellence, Lécaillon has pioneered sustainable practices that elevate the purity and precision of every cuvée. Supporting this vision is Marie Flament, whose leadership and expertise continue to guide the maison’s forward-thinking philosophy, ensuring its legacy remains not only intact but thriving.
Roederer’s commitment to sustainability is more than philosophy; it is practice. The house was among the first in Champagne to adopt environmentally conscious viticulture, drawing from permaculture principles and embracing the tenets of organic farming. Today, they stand proudly as the largest producer of organic grapes among the grandes marques, a reflection of their respect for the land and the future of winemaking.
This relentless pursuit of excellence has not gone unnoticed. For the sixth consecutive year, Louis Roederer has been awarded the title of “Most Admired Champagne Brand” by the globally respected Drinks International magazine; the first time in the history of the ranking that any house has achieved such a feat. Voted by an esteemed international jury comprising sommeliers, importers, Masters of Wine, journalists, and leading wine experts, this accolade recognises Roederer’s consistency, its dedication to sustainable viticulture, and the unique savoir-faire passed down through generations.
Wine journalist Giles Fallowfield, who oversees the ranking, remarked, “Getting to the top of the pile in the Most Admired Champagne Brands survey is quite an achievement. Staying there for six consecutive years is another level of challenge, requiring constant vigilance, unwavering investment and a real capacity for innovation.”
Frédéric Rouzaud, CEO of Louis Roederer, reflected on the honour: “To receive such a prestigious award once again is a fabulous recognition of the work of our entire team. It honours our unwavering commitment to preserving the soul of our Champagne House, while constantly pushing the boundaries, reinterpreting our terroir and refining our expertise to create Grands Vins de Champagne, wines of emotion that offer a singular taste experience.”
This vision was recently celebrated during the 50th anniversary of Roederer’s renowned Cristal Rosé, a milestone marked by an unforgettable tasting event held at the iconic La Tour d’Argent in Paris and some of the world’s finest restaurants. The vertical tasting showcased the exceptional longevity and craftsmanship of this cuvée, further cementing Roederer’s place at the pinnacle of Champagne excellence.
Guests of True Entertainment will now have the privilege of enjoying Louis Roederer’s celebrated Champagnes at some of the world’s most prestigious events. Whether raising a glass at the illustrious Royal Ascot, or toasting world-class performance at international cricket fixtures, the experience will be effortlessly elevated by the presence of one of Champagne’s finest maisons.
Looking ahead, True Entertainment is proud to introduce a series of bespoke activations designed exclusively for its most discerning members. These tailored experiences will offer rare insights into Roederer’s storied history, its sustainable philosophy, and the intricate craftsmanship behind each cuvée. Curated in collaboration with fellow partner brands, these activations promise unforgettable moments that celebrate authenticity, attention to detail, and a shared dedication to excellence.
At the heart of this collaboration lies a simple belief: that true luxury is defined not by extravagance, but by integrity and care. Together, True Entertainment and Louis Roederer invite their guests to savour a legacy crafted over centuries, one glass at a time.
